Better AI decisions for your organization.
GraspingAI helps teams evaluate AI products, clarify strategy, and design systems that people can actually understand, trust, and use. We bring research depth, product judgment, and human-AI systems expertise to consequential decisions about AI.

Areas of engagement
AI Product Evaluation
Evaluate whether your AI product is understandable, trustworthy, useful, and aligned with real user expectations.
Metaphor and Interface Audit
Identify the metaphors your interface relies on, such as assistant, agent, copilot, brain, or teammate, and how they shape trust, behavior, and misuse.
Decision Architecture
Design AI-supported workflows that improve human decisions without eroding agency, accountability, or judgment.
Organizational AI Adoption
Help teams adopt AI in ways that preserve judgment, accountability, culture, and quality of work.
Workshops and Advisory
Custom sessions for leadership teams, product groups, researchers, and communities trying to make sense of AI together.

What a first engagement looks like
Every engagement starts with a conversation. We try to understand your specific situation before proposing anything. Most first engagements are a focused audit or a strategy session, and we shape the work from there.
Conversation
We talk through your context, challenge, and what you actually need, without a pitch.
Scoping
We propose a focused engagement shaped to your situation, not a generic package.
Work
We do the research, evaluation, or advisory work and deliver clear findings, recommendations, and next steps.
Start a conversation
If you are navigating a real AI decision and want a thoughtful partner, reach out. We will tell you quickly whether we can help.